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Often the adviser thinks out any new remarkable service to which before nobody offered. He is assured that this service will be necessary to all. It the feeling close to volume when the person exclaims «Eureka seizes!» But to try to learn public to something absolutely new – risky action. Process of training of roads, and on it leaves too much time. Courageous capitalists would refuse the most remarkable invention in favour of new it candles, the preparatory phase of X which would manage twice more cheaply. Why? Because everyone knows, this product what for is necessary, and public training will not pour out in the unreasonable sums. Considering risk to appear out of work, it is necessary to understand that you never will manage to train the clients of requirement for your services. http://evartist.narod.ru/text5/56.htm - _top#_topChapter 3 TRUST TO YOU
It is not enough one only confident behaviour and aura of professionalism to gain trust of the doubting client. You should have a good reputation. That in you saw the professional who is reliable, it is necessary to have corresponding documents. Moreover, your accreditation should be unique for consulting. (A root of a word "trust" occurs from Latin credere.) In the opinion of the client you should look as the person calling trust. The college and the degrees received in postgraduate study, here will not help. The client does not interest that you studied; he is interested only in that you know now. Besides, your accreditation should be unique to be ahead of competitors. Only in the United States 87.000 masters annually are issued. Therefore, having education only, you will not appear in the forefront professionals, and will be only one of many.
In the given book parallels between a trade of the adviser and other trades (the lawyer, the physician, the stomatologist) are consistently drawn. But sometimes there are also distinctions. Each time at visiting of the doctor, the lawyer or the stomatologist or in viewing you always find the diplomas paraded in a reception. They make impression. But similar will not make impression upon your clients. Why? First, because clients if come into your office it is rare enough. Almost always you run business in their territory and do not carry with yourself copies of the diplomas and degrees. Secondly, about what already it was told above, degrees will not help you to become number 1 in your area.
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