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Problems which I have faced in the beginning of the business career when I have not given a proper attention to councils of my rich daddy, basically have been connected by that for me the concept "property" always associated with something material. Such, for example, as: my house, my car, my TV. At that time I understood that such protection of my property, but I did not understand that protection of my ideas, my intellectual property means. In other words, in those 70th years I did not consider that my ideas represent any value. I did not think of the ideas, as about the property and consequently did not protect them.Today I became cleverer. I always closed the house, the car to protect the property from theft. Having today mullions-strong business, I know that also it is important, if it is no more important, to protect the ideas, the intellectual property.
We now live in an information century. And in an information century your ideas are even more valuable, than earlier. Therefore use councils of the rich daddy to protect the ideas, the intellectual property, as one of the most important actives.
Chapter 4
To go down stream, sink or make decisions?
Having interrupted morning paper reading, Mrs. Kej catches a smell of a smoke and sees that curtains near a cooker have lighted up. Let's think: what, image it can use in the best way time which is available at its order?
The first variant: it can smear with butter a piece of bread and continue newspaper reading.
The second variant: it something will undertake to stop quickly inflaming fire. Without dependence from, whether Mrs. Kej with a water jug to curtains will rush, will call by phone a fire-fighting crew or will run behind the fire extinguisher, nobody will assert that preparation of a sandwich and newspaper reading will be the best pastime of Mrs. Kej.
Certainly, the choice is no means always reduced to such clear decision.
I have specially resulted such banal example, but it visually enough illustrates behaviour of people in a real life at a choice them of this or that decision in their life. Though to read the newspaper when in the house the fire worst from elections in the resulted situation, see frequent we we can, as in a real life people arrive in a similar way.
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