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The given business plan will lower your risk at least on 80 %.Thus, however, it is necessary to be convinced that no other publishing house is engaged in the book in the given subject. Do not enter competition to other publisher even if think that your book is better or is twice cheaper. It should be one and only. Use studying of the market which you have spent in a step 1.
STEP 4. O?EHKA INDUSTRIAL EXPENSES
To "estimate" expenses it is necessary because there are the steps previous actual manufacture. Thanking their performance it is possible to reduce risk even more.
If you were going to to print the manuscript, professional type-setters will be necessary for you. It can cost $20 for page, depending on design of the book and quantity of words on page. If the manuscript is typed on your own computer/printer can pass directly to a print and to cover of the necessary quantity of copies. Be defined with the size and a book format, with cover type (a firm or soft cover). Cover with a firm cover costs only on $2 more than with soft, however the buyer for it should pay, probably, on $15 it is more.
Assume more precisely, what quantity of copies can be sold in the potential market. It is easier for making by means of the companies having lists of post addresses. Take away from figure of your estimation of two third. Also it is necessary to print the remained quantity. Make on it the preliminary estimate of expenses on listing and cover. It is better to pay the penalty for small industrial circulation, than to dare on large before reception of the information on a situation in the market (you already know by an example with manufacturing of cut-aways that 500$40 can cost, and 1000 – only $50. You will spend for $10 more, and, having moved to the new address, throw out 700 cut-aways).
Further make the preliminary estimate for cover only for half of circulation. Thus do not pay attention to threats like: «the prices can be changed after 30 days». Now to you cost of manufacture of the book is known.
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