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Here a perfect example of wrong perception of clients.We live in peace narrow experts. Any patient does not want, that its heart was treated by the family general practitioner. Any person thinking of divorce, does not address in usual legal office. It will go to the lawyer who is engaged particularly in divorces. To whom the pair of trousers is necessary, will find it shop; if jeans are necessary to the person, he will address in specialised shop on their sale. To buy all in department store too it became unfashionable. Therefore if you the adviser for marketing can find a commodity market for all – furniture, professional practice, paper towels, everything.
Let's assume, you the expert on opening of the new and innovative markets never earlier investigated, irrespective of an industry. But the client in the ignorance it does not know about all. If you tell to the client who makes furniture, or, for example, that you have successfully helped three largest manufacturers of cars with Detroit, he will ask: «And what you know about furniture?» Also it is the uttermost bosh. Being the expert, you can render the unlimited help in the decision of its problems with sale. But the client does not see it, and no explanations or training will help it with it. Therefore it is necessary to follow vision of the client and in advance to create some departments of your consulting presented in one person. You should print some variants of the card and to call the client, having presented documents from which follows that you the chief of a sales department of furniture manufacture. Then you will receive with open arms. Now you for certain will find with it marketing common language. That, of course, same for any industry, however the client will feel more comfortable. Subsequently you will have a public health department, the computer department, heavy industry department etc. Is lie or a deceit? At all is not present. You render to the client service as know that can render it the unlimited help, and it is a unique way it to use.
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