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Filip Mark Krosman HOW TO EARN ON CONSULTING A series «the Science to gain money»The given book is a management for those who wishes to achieve success in one of the most perspective spheres of activity – in consulting sphere. On the basis of generalisation of the western experience she will tell to you about how to win clients, how to spend an advertising campaign of the services, how to overcome the obstacles meeting at the initial stage of any business, and the main thing – how to get confidence of the forces and to become the present professional adviser. Having read this book, you will understand what to have a full freedom in choosing, to become the owner of own life is not a footless fancy, and quite achievable reality.
PART THE FIRST
INTRODUCTION
This book – result of my job in consulting sphere. The generalised experience shows that such activity is possible not only in the western market, but approaches and for the CIS. Certainly, it is necessary to do admissions and much to reinterpret, but there is a confidence that the my dear reader fine is able to do it. The book is useful for studying not only to beginners, but also skilled masters. Certainly, in the West the word the adviser is understood much more widely, than in the CIS, but thought that in due course such position will be corrected. In the West 50–70 % of advisers are occupied in a small-scale business making a basis of economy, and across the CIS this indicator does not exceed 20–30 %. Is to what to aspire and to think over what.
As shows the statistican, about 50 % of beginning advisers come off second-best in first twelve months; 40 percent of the advisers who have "successfully worked of some months, have on the average $85.000 a year.
Beginners come off second-best not because of shortage of special knowledge in corresponding area. Their majority are competent enough of questions of the activity, however they do not have not enough knowledge in consulting BUSINESS.
Consulting is both a trade, and business. The advisers, refusing to admit the given fact (snobs or ignoramuses), are doomed to join to 50 % of losers. Medicine, stomatology and jurisprudence – also trades. However professionals of the given spheres understand necessity of advertising of the practice (i.e. marketing) to get clients and patients, having established the adequate fee and the control over expenses in aspiration to financial independence and prosperity.
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