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In the USA exists more than 3000 colleges and universities from which 1600 run serious courses or the programs continuing basic education. The majority of teachers on such courses – the independent contractors creating and conducting educational programs on money of sponsoring university or college. A main objective of carrying out by universities of similar educational programs for adults is expansion of academic and other offers for the best quality of training not only students, but also a society as a whole. And though the income of programs is not the basic motivation, it nevertheless is taken into consideration at a training choice. You should make upon the sponsor good impression from the economic point of view to convince him of advantage of carrying out of your program.
However many sponsors reconcile to the low income if the risk is small. It means, as the factor of your risk, and your potential profit will increase: all will rise on the places and risking will more strongly receive the big benefit. These also can be guided, offering the sponsor various kinds of distribution of incomes. Ask for it the certain sum (only the sponsor thus risks) or a payment for each participant of a seminar with the guaranteed minimum (the risk is divided) or without it (you risk only). If your share depends on attendance, check advertising that will allow to influence factors defining profit. If you place advertising on channels of the sponsor or use public relations, offer the help in design of marketing materials/editions. Such help is rather welcomed, as yours experience and knowledge of marketing will help to make advertising of more effective and will raise attendance, approaching overall aim achievement. It also will reduce job of the sponsor that will be one more your plus. Many organizers of seminars for advertising of the sponsored programs use the standard form with instructions of the name of the sponsor, date of carrying out of a seminar, the description of procedures of registration and payment.
When the agreement is reached, conditions make a reservation in the written contract. If as the sponsor the university acts, to you will pay in 1–2 months after the program termination. So if money will be necessary faster, stipulate terms of their reception in the contract.
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