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Other important factor – possibility to receive the same information, but other ways. Subjects of courses and the seminars offered today in the United States, almost always contain in many other things, sometimes cheaper sources – books, magazines, video- and audiocassettes, etc. Nevertheless, seminars and courses continue to prosper, for are a lung and a training effective remedy.And still it is necessary to know about the competitors. Whether they work over the same, as you? And suddenly on the subject chosen by you it is not created any other seminar, and it means, what it is not necessary? There are some classical cases of success «for a night» when someone has found and has developed the untouched market. However generally the competition total absence means that the subject is insufficiently interesting to seminar creation. The small competition is useful. If others give successful seminars on any subject there can be a place and for you. Can capture that part of the market which is served not so well by competitors. But surplus of a competition is harmful, for can mean that the market too mature and will soon run low.
Who pays?
On a subject choice depends, whether participants or any sponsor (for example their employer) will pay for your program.
It is more probable that the participant will pay from own pocket, if a seminar: 1) Provides with the information, allowing to earn more money. In this sense subjects are especially good: «How to redeem a mortgaged property», «How to put up money in the action», «How to begin own marketing business, using direct dispatch»; 2) It is connected with a hobby or rest. Travel, sewing, cookery or a scuba diving – good subjects for similar seminars; 3) Offers technicians and strategy for personal development, self-comprehension and dialogue in various reality situations, susceptibility training, struggle against stresses, to ability to be in the lead, etc. always it is popular.
For the program the sponsor, if it will pay: 1) Makes impression that training is of great value for someone except participants. Dialogue subjects concern this category at job, the business letter etc.; 2) It will bring professional advantage to the participant of a seminar, but direct economic result will not receive. In this case subjects of distribution of time and planning are good; 3) It is uninteresting to the potential participant. There would be like necessary, but very much an uninteresting information on which studying by much it is a pity own money. For example, the program on working out of information systems is very useful, but to very few people «stirs blood».
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